We have now signed up a unique partnership between the brand Chocos and Chhota Bheem wherein Coco, the brands mascot gets an opportunity to become part of Chhota Bheem’s gang. The brand has been creating unique experiences such as the chocos cereal factory at Kidzania and the online gaming platform Chocoland to engage and educate kids. Our brand Chocos believes in celebrating ‘uninhibited childhood’ and we are always looking at creating experiences that enable the kids to have fun while growing up. We need to ensure that we provide kids the right environment so they can enjoy childhood and are prepared to take on the challenges thrown at them. Kids in our view are fearless and there is no anxiety among them as they are growing up. Kellogg’s MD – India& South Asia, Harpreet Singh Tibb said in a statement: “At Kellogg’s we believe in providing wholesome nutrition and tasty breakfast options to nourish families so they can flourish and thrive. Featuring India’s favourite superhero Chhota Bheem and Chocos mascot Coco, the four episode series titled Coco aur Chhota Bheem ka Dhamaal has been airing every Sunday in October at 9:30 am on the channel. Pogo and Kellogg’s Chocos have collaborated to deliver the first of its kind branded mini-series.
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